Combining cutting-edge design with an inexpensive price tag, we’ve been pushing limitations for the past 8 years to bring you all the latest looks for less.
Their philosophy is quite simple: we don’t take fashion or life as well seriously. Whether you like to keep one step ahead of the trends, or if delicate style is more your thing, they’re certain we’ve got something you’ll love. And with up to 100 pieces hitting site every day and a new collection every week, we never stop - it’s DAY TO DAY fashion at its best.
Working as a fashion designer from London to Hong Kong, Carol always had international plans in mind. Heading back to the North of England over 20 years ago, Carol headed up a small design team before Boohoo.com was born.
Nowadays, when not at the Manchester HQ, Carol can often be found behind the scenes of the TV ads and photoshoots where she can see the brand "come to life". She as well travels across the world to make sure boohoo has a reliable brand positioning internationally.
They had a fast capture up with Carol to find out more...
Q: What 3 words would you use to identify Boohoo?
A: Accessible, Aspirational, Innovative.
Q: Best thing you have learnt along the way?
A: Expect the unexpected! Our team continues to impress us with their hard work and dedication in our journey of becoming a global fashion leader; we have come so far in just a few years!
Q: What makes a good team?
A: At Boohoo we have created a P A C T (to be passionate, agile, creative and aboveall a team) everyone here shares the same core values and also an insatiable passion for what they do!
Each single person’s contribution is crucial to us, and we believe in investing in talent at all levels and sharing our successes together.
Q: Proudest boohoo moment…
A: Growing from a team of 3 to 500 is something I’m truly proud of; our team is the core of our business and being able to grow year on year just goes to show what we’ve achieved.
Q: If you were not working in fashion, what would you be doing?
A: Hard to imagine, I'd definitely be doing something in the arts - maybe a painter.
Q: Why boohoo?
A: boohoo is a word which works universally, we always knew we'd be global!
Q: Best way to start the day?
A: I love to start the morning by taking my Jack Russell Colin for a walk, then catching up on all the latest news on my way to work.
Q: How do you make sure you keep ahead of the game?
A: We are always open to new ideas, constantly keeping ahead of the trends whether it’s in design, social media or new marketing techniques. We have recently created our first digital magazine to fit the on-the-go lifestyle of most of our customers, giving them quality editorial content and fashion inspiration anytime, anywhere!
